24 Feb 2022

Wise Sons Bring Together Traditional Deli Food, Art at Contemporary Jewish Museum

A visit to the Contemporary Jewish Museum would not be complete without a stop at the Wise Sons Jewish Delicatessen, located just inside the Daniel Libeskind-designed museum with additional outdoors seating on the large patio leading to Jessie Square Plaza.

Why not check out the current “Tikkun: For the Cosmos, the Community, and Ourselves” exhibition, and then unwind with an OG Reuben, Potato Latkes or the Challah French Toast.

“We have been well received with museum visitors as well as by the downtown foot traffic,” said CEO and co-founder Evan Bloom. “It’s a mutually beneficial relationship. Museumgoers are usually hungry, and sometimes customers that come for our food decide they would like to check out the museum.”

Four Seasons residents craving Jewish deli food also benefit from the San Francisco-based restaurant’s Yerba Buena Gardens location. After all, it is a mere few steps away from their building.

Wise Sons, as its website proudly displays, has been around since 5771. That would, of course, be on the Jewish calendar. Translated to the Gregorian calendar, the year was 2011, when brothers Evan and Ari Bloom teamed up with their friend Leo Beckerman to open their first deli at 24th Street in the Mission District.

The Yerba Buena Gardens site followed in 2013 and has since been satiating appetites with its “California-inspired Jewish deli food with roots in tradition and an eye on the future.”

“We take great pride in our proprietary recipes including our real Jewish rye, hickory-smoked pastrami, house-baked bagels and chocolate babka,” Evan Bloom said. ”We feature deli staples and classic favorites, focusing on quality, technique and flavor, while also highlighting California ingredients and celebrating the communities we’re in.”

The business now boasts eight locations – four in San Francisco, two in Oakland, one in Culver City in Southern California, and its first international location in Tokyo.

Their most popular dishes are the Classic Smoked Salmon Bagel Sandwich, Reuben sandwiches and the Matzo Ball Soup.

“Our goal is to be everything a traditional Jewish deli should be — a warm and welcoming space, serving delicious, heartfelt food with a connection to tradition, a place where locals can read the paper or chat with a friend, a hub for community life,” Evan Bloom said.

With the easing of COVID-19 restrictions, the museum site restaurant recently fully reopened its indoor dining area.

But if you don’t have time for the dine-in experience, then the convenient take-out window at the Northern end of the museum is for you.

“Our take-out business really took off during the pandemic, we ended up doing most of our business out of our takeout window,” Evan Bloom said. “The great thing about Jewish deli food is that it makes for excellent takeout!”

The museum and delicatessen are located at 736 Mission St. For further details, including restaurant hours and ordering information, visit wisesonsdeli.com.

Photos courtesy of Wise Sons Jewish Delicatessen